The SFA software embrances a catalog of functional modules that permit you to lead the processes of sales and marketing at management horizont. It let managers and regional directors entire inspections of sales data. SFA application permit users to set and accounting purposes and budgets of sales, direction of actions of sales representatives and settlement prices. The data collected in the system are use by the SFA sales analysts, workers of trade marketing and marketing departments.

Details from transactional systems feed Data Warehouse, which enables carrying multidimensional analysis (OLAP called. On-Line Analytical Processing) in very smart way, what is distinctive for Business Intelligence systems. Managers and analysts have a possibilites to well aggregate, strain and sort sales data, pick important information and alter the perspective opinion of them. SFA software combines particular runs of CRM systems that aid sales and marketing actions take a look. Standard for this model of application is the opportuity of "photo-shelf" and sending it to the sales manager.



Likewise popular are the modules that are used to conduct test and collect complaints from clients. The era of portable computers Pocket PC gone and in their place are more useful smartphones and tablets. New mobile applications for companies representatives are approachable for Android, iOS (iPhone, iPad), Symbian, Windows Phone (used eg in Nokia and HTC) and BlackBerry. Habitually, SFA software is approachable in multifarious languages. By dint of work without the access to the Internet mobile application synchronizes data while you connect to the are online. The buyer can gather orders and do other tasks during the visit trade even if it is outside the reach of GSM or Wi-Fi.

SFA systems are implemented in enterprise servers (on premisedue to reason) or could be yielded in the model application as a service (Software as a Service, SaaS). SFA applications can be connected with exterior ERP and CRM systems used in corporation for business management, customer service and marketing activities. A sales representative can obtain current and complete information about the accessibility of products, current occasions and customer receivables. Orders collected with the use of mobile devices, can be quick transferred to the ERP system of a company, or wholesale distributor.