If you have your own enterprise, you possibly already know how difficult it is to be visible online. There are a lot of other enterprises and competition is high. At this time, almost every firm is present online. Therefore, that it is not enough anymore to be online. It is necessary to be visible. But this is still not sufficient. Besides being visible, the created image must be useful and in accordance with our targets and strategy. This enables to become triumphantly reach potential customers via various communication channels. For a long time many people perceived online activities more like joke, not professional activities. But that has already changed. And this is often cost effective for the company to employ specialists to handle online activities.Maybe you have already use the services of interactive agency. That kind of agency concentrates on the development and implementation of the online marketing strategy for the company . I know that theory might sound a little complicated. However, it is not. Interactive agency usually provide services that main aims is to promote the firm online to the highest extant, as well as to reach as many previously profiled audience as possible.

Nevertheless, as the company and its activities expand and start to be more demanding, it is required to create and use more complex processes. That is the moment when help of software house is needed. Sometimes term software house is treated as a synonym for interactive agency. That is a mistake. Software house is definitely more specialised and focuses on project which are much more complex and time-consuming. The objectives are similar – building the successful brand image online and execution of marketing objectives. However, software house creates much more advanced applications using web technologies. They often create custom software which is also knowns as tailor-made software.



It is a software which is the opposite of software widely available, developed for the mass market. Custom software is developed as a response to the needs of particular organization as well as developed especially for this particular organization - read . Such approach allows to conduct a thorough analysis of needs and to find solutions for problems and conflicts. That also allows much easier implementation of the project.